Cangiano Estates, Ltd.
Jennifer Gordon, Cangiano Estates, Ltd.Phone: (917) 771-3290
Email: [email protected]

Designing With the Color Wheel

by Jennifer Gordon 06/02/2019

You may have seen them, a circle with all the colors of the rainbow and then some. This is what is called a color wheel. You may think what in the world would I need one of those for? Yes, interior designers and artists use them as a tool to make design decisions. The color wheel is also helpful for many other individuals in everyday living situations. Quilters and tailors often use the theory of the color wheel. The color wheel is also handy to those in marketing or anyone putting together presentations.

The Basics

You will find the color wheel has 12 different colors to make a full spectrum. When you break the wheel down, you see three categories: primary, secondary, and tertiary. The primary color category is made up of red, blue, and yellow. Like the most basic of boxes of crayons. All other colors are created out of the primary colors. For example, secondary colors come when you mix any two primary colors. Orange, green, and violet are secondary colors. 

Finally, tertiary colors appear when you combine one primary color with a secondary from one side or another of that primary color on the color wheel. Think of the giant box of crayons: yellow-orange, red-orange, red-violet, blue-violet, blue-green, and yellow-green are tertiary colors. 

Color wheel usage

When using the color wheel, it helps to know what different color combinations there are and how they can be used. There are multiple ways to experiment with how the colors combine with the help of the color wheel. You can have complimentary colors which are located directly across the circle from each other. They are common color patterns you will see such as red and green during the holiday season. This combination is a very strong visual when you see them together. A calming, subtle color combination that you can use is the monochromatic combination. Mono meaning one makes this a mix of different shades of a single color. 

Similar to monochromatic is analogous, meaning the colors are similar or corresponding and you can find these colors next to each other on the wheel. This combination is perhaps the easiest to design with. When you lay a triangle over the wheel, each point will rest on a color that when used together is called a triadic color combination. This combination is one of the most common you can use when designing almost anything.

Next time you drive down your local street take note of the color wheel combinations on the houses, commercial buildings, and signage. Use of complementary color combinations is especially crucial in addressing curb appeal. House and trim colors that clash can be an instant turn off to passersby. If you need help deciphering which colors most accentuate your home's architectural details, seek a design specialist and turn your home into the most exciting house on the street.

About the Author
Author

Jennifer Gordon

A Staten Island Realtor since 1998, Jennifer earned her NYS Associate Broker license in 2006, and has established herself with an impressive selling record while maintaining a reputation for providing personal attention, quality service, and above all, for her integrity. An active and involved member of the Staten Island Board of Realtors (SIBOR) and the Multiple Listing Service (MLS), Jennifer has served as Chair of the Technology Committee, as a member of the MLS Vendor Task Force, the MLS Transition Committee, the Legal Liaison Task Force, the Young Professionals Network, the Attorney Interaction Task Force, the Grievance Committee, the Installation Committee, the Agent Day & Trade Show Committee,the SIBOR 100th Year Gala Committee and currently reappointed a fourth year on the Professional Standards Committee. Jennifer is also a member of the National Association of Realtors, a member of the New York State Association of Realtors, and she has been a licensed New York Notary Public since 2002, a service she happily offers to all for free.

Jennifer began working in Staten Island real estate part time, nights and weekends, while simultaneously studying for her Bachelor’s Degree at the College of Staten Island and working full time at Staten Island Academy, a private-independent school, as secretary to the Headmaster. Six months later,after successfully selling several homes, Jennifer resigned from the Academy so she could focus her attention on real estate full time – a life-changing and rewarding transition she has never regretted. Earning her Bachelor’s Degree in psychology has well-equipped her to successfully work with various personality types. Jennifer was recognized as the very first student at the College of Staten Island to minor in developmental disabilities and her internship and focus was on autism. Jennifer has volunteered and raised money to bring awareness and resources to the autistic community and she is a concerned supporter of quality future housing for autistic adults. Jennifer has always found pleasure in helping people; right out of Tottenville High School, she worked as an intake counselor at Project Hospitality where she helped serve Staten Island’s homeless population. Now a Realtor, she says that “helping families while earning a living is a winning combination.”

A proud Staten Island resident since 1978, Jennifer became a first time homeowner in 2003 and again in 2009. The experiences gave her valuable insight and made her a better Realtor. Jennifer’s two beautiful children are top students at their schools and are enthusiastically involved in community and charitable events. Both have added cherished perspective to family life and have helped provide an important understanding of and respect for working parents looking to make their next move.

Personal Attention

A great listener with a good attitude, Jennifer has the ability to focus her attention on the needs of her clients, whether they be buyers, sellers,landlords, or tenants. Many have said they have made Jennifer their Realtor“for life” and confidently refer to her their closest friends and family members. Continued education, community involvement, immersed in a brilliant network of business professionals and lovingly supported by understanding family and friends help keep Jennifer ahead of the rest.

Quality Service

Jennifer’s wide range of marketing techniques insures her clients the utmost exposure from, among other things, social media and online marketing,professional photographs, virtual tours, detailed direct mailings, informative open houses, custom-printed color brochures, and extensive publication advertising. 

Integrity

Honesty, good character, fairness, sincerity, and trustworthiness are words her clients use to describe Jennifer. She is a trusted first choice, guaranteeing the most effective marketing, negotiating the most favorable terms and conditions, and communicating well with all involved parties to make the process as smooth and enjoyable as possible. Most importantly, Jennifer’s integrity is intact at all times along with a healthy dose of natural tenacity.

#StatenIslander